SEARCH ADS FOR LOCAL BUSINESSES
Be there when
customers search.
Reach people looking for the services you offer. We connect Google and Microsoft Search Ads with relevant landing pages and clear ways to call or enquire.
For local businesses across the US, Canada, UK, Australia and New Zealand.
A CONNECTED SEARCH JOURNEY
The service + area your customer needs
GOOGLE + MICROSOFT SEARCH ADS
A relevant ad. A useful next step.
Connect what people search for with a clear service page and an easy way to get in touch.
- Relevant search → matching ad
- Useful page → clear contact
- Call or enquiry → quality review
12+ years of industry experience · Local-business focus
RELEVANT SEARCHES, USEFUL ENQUIRIES
Make every campaign
start with a clear purpose.
A click is only the start. The search, the ad and the page need to match what a customer needs—and what your business can deliver. We review that whole journey before setting priorities.
Reaching people outside your service area?
Shape location settings around where you actually work. Review the areas and searches behind activity so your budget supports relevant opportunities.
Paying for searches that do not fit?
Review the words people searched before seeing or clicking your ads. Exclude irrelevant searches and refine the services each campaign covers.
Seeing clicks, but few useful enquiries?
Check the offer, landing page and contact journey together. A page should explain the service clearly and make the next step easy on a phone.
WHAT WE WORK ON
Search advertising
with the details connected.
Clear campaign choices, careful budget use and a useful page after the click.
Service and area planning
Start with the jobs you want, the areas you serve and your capacity to respond. Group campaigns around clear business priorities, with Google or Microsoft chosen for the opportunity and available budget.
Services · target areas · priorities
Campaigns and budgets
Organise relevant searches into focused campaigns and ad groups. Agree budget boundaries and review bidding, schedules and device activity as evidence develops. Platform spend and management fees should be clear before work begins.
Campaign structure · budgets · schedules
Relevant ads and searches
Write ads that explain your service and give customers a useful reason to take the next step. Match search themes to the right message and page, with accurate service and area information.
Search intent · ad copy · relevance
Exclude irrelevant searches
Negative keywords are words or phrases used to exclude searches that do not fit your offer. For example, a repair service may exclude job searches. Review actual search terms regularly as new patterns appear.
Search terms · exclusions · refinement
Landing page quality
Send people to a page that matches the ad. Explain the service, show relevant information and make calls or forms easy to use. Review mobile clarity, loading issues and the steps between arrival and contact.
Message match · mobile use · contact
Calls and enquiry tracking
Set up suitable measurement for forms and calls, with consent and platform requirements considered. Review which actions are recorded, test the setup and use available enquiry quality feedback to guide improvements.
Conversion tracking · testing · feedback
A CONNECTED APPROACH
From a relevant search
to a useful conversation.
A conversion is a recorded action, such as a submitted form. Its value depends on whether it becomes a relevant enquiry for your business.
Agree the starting point
Review your services, areas, budget and existing account. Decide what to promote first, which page to use and what should count as a useful customer action.
Build and check the journey
Prepare campaigns and ads, review the landing page and test contact tracking before launch. Confirm the agreed budget and account access with you.
Review and improve
Check search terms, spending and recorded enquiries. Use your feedback about lead quality to refine campaigns, exclusions and pages over time.
MEASURE WHAT MATTERS
Know what the spend
is helping you learn.
Clicks, spend and recorded conversions each tell part of the story. We also need to understand whether calls and forms are relevant, whether your team can respond and what turns into business. Tracking can miss activity, so reports should explain their limits alongside the findings.
- Which services attract relevant searches?
- Where are useful calls and enquiries starting?
- What should we change in the next review?
BEFORE YOU GET STARTED
Good questions.
Clear answers.
Understand how campaigns, budgets and tracking work together before deciding on your next step.
Should I advertise on Google or Microsoft?
That depends on your customers, services, target areas and budget. We assess the available opportunity and your existing data before recommending a starting point. A focused test on one platform may make more sense than dividing a small budget too widely.
What budget do I need?
There is no single budget that suits every local business. Search demand, competition, service value and location all affect the starting plan. We discuss a realistic test budget and distinguish advertising spend from management and any landing page work.
Can you guarantee a cost per lead or return?
No. Auction prices, demand, competition and customer decisions are outside our control. We agree the work and budget boundaries, review recorded results and use evidence to decide what to improve or stop.
What are negative keywords?
They help exclude searches that are irrelevant to your offer. A business selling a service may choose to exclude searches for jobs, training or free advice when those searches do not fit its goals. The exclusions need review so they do not block useful demand.
Can you review my existing campaigns?
Yes. We can review account structure, search terms, budgets, ads, landing pages and tracking with suitable access. We explain what the available data supports before recommending a rebuild or a more targeted set of changes.
What do you need to get started?
Share your website, main services, service areas and a budget range. Existing advertising and analytics access can help the review. We agree the proposed work, tracking requirements and permissions before changes or spending begin.
LET'S TALK ABOUT YOUR SEARCH ADS
Put your next campaign
on a clearer path.
Tell us which services you want to promote and where you work. Let's discuss a practical starting point for your search advertising.
hello@trackmore.com