LOCAL BUSINESS SUCCESS
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Cedarline Pest Defense · US
Turn seasonal pest searches into nearby jobs.
THE OUTCOME · 6 months
- Qualified inquiries
- +153%
- Cost per inquiry
- −34%
- Ad-attributed ROAS
- 4.9×
THE CHALLENGE
The company had demand, but broad campaigns pulled calls from outside its service area and mixed termite, rodent and recurring-treatment searches. The site gave each visitor the same generic page, so callers repeated basic questions before asking for a visit.
WHAT WE DID
TrackMore Media separated campaigns by pest and location, tightened ZIP targeting, rebuilt the service journeys and added clear coverage details, proof points and one-tap calling. The team could see which searches created qualified inquiries and adjust budget around the jobs it actually wanted.
SERVICES USED
Search Ads · Landing Pages · Google Business
Clearwater Emergency Plumbing · US
Make urgent searches easier to call.
THE OUTCOME · 6 months
- Qualified inquiries
- +133%
- Attributed booked revenue
- +69%
- Ad-attributed ROAS
- 5.1×
THE CHALLENGE
Mobile visitors had to hunt for the phone number, while emergency, drain and water-heater searches all landed on a slow page. The crew covered a defined set of neighborhoods, but campaign targeting did not reflect that reality and paid clicks rarely became useful calls.
WHAT WE DID
TrackMore Media built a fast call-first landing page, split emergency and planned work, and matched search groups to the jobs and neighborhoods the crew could cover. Call tracking and clearer service paths gave the owner a view of qualified demand instead of raw click volume.
SERVICES USED
Search Ads · Landing Pages · Leads & Calls
Northline Electrical Co. · US
Less wasted spend. Better-fit electrical jobs.
THE OUTCOME · 6 months
- Qualified inquiries
- +168%
- Attributed booked revenue
- +269%
- Ad-attributed ROAS
- 6.7×
THE CHALLENGE
One broad campaign mixed residential repairs, commercial work and employment searches. The office filtered poor-fit requests manually, while visitors saw no clear distinction between the jobs the team wanted and the work it did not offer.
WHAT WE DID
TrackMore Media split campaigns by service and audience, excluded recruitment and irrelevant searches, and gave residential and commercial visitors different inquiry routes. Messaging, landing-page questions and budget reviews were aligned around fit, not just traffic or form volume.
SERVICES USED
Search Ads · Landing Pages · Growth Strategy
RightFix Appliance Repair · US
Let the right repair calls come prepared.
THE OUTCOME · 6 months
- Qualified repair inquiries
- +109%
- Cost per inquiry
- −29%
- Ad-attributed ROAS
- 6.8×
THE CHALLENGE
Searchers assumed the team handled every brand and warranty, creating long conversations that rarely became service visits. The website buried supported appliances and service-area details, while ads gave the same promise to every searcher.
WHAT WE DID
TrackMore Media published supported-brand and appliance pages, refined search terms, clarified service coverage and made booking steps easy to scan. The campaign then sent each repair intent to a page that answered the practical question before the phone rang.
SERVICES USED
Search Ads · Web Design · Landing Pages
Summit Air & Heat · US
Separate repair urgency from replacement intent.
THE OUTCOME · 6 months
- Qualified inquiries
- +381%
- Attributed booked revenue
- +433%
- Ad-attributed ROAS
- 6.8×
THE CHALLENGE
Repair and replacement searches shared one generic page, so seasonal budget went to low-intent clicks and the team could not see which calls became booked work. Visitors also received no clear explanation of the difference between the two journeys.
WHAT WE DID
TrackMore Media created separate repair and replacement paths, tightened intent signals, clarified service-area coverage and connected calls and forms to booked-work reporting. Budget reviews now use qualified demand and attributed revenue together, rather than treating every lead as equal.
SERVICES USED
Search Ads · Landing Pages · Leads & Calls
BrightWeave Carpet Care · US
Help local searchers choose the right clean.
THE OUTCOME · 6 months
- Qualified inquiries
- +100%
- Cost per inquiry
- −34%
- Ad-attributed ROAS
- 5.6×
THE CHALLENGE
The site listed services but did not explain room types, timing or quote steps. Local information was thin, so mobile visitors had to ask basic questions before requesting help and paid search traffic had no clear service path.
WHAT WE DID
TrackMore Media rebuilt service content and internal paths, improved local business information and paired focused search campaigns with a short quote journey. The new structure made room and service intent easier to understand without promising a ranking position.
SERVICES USED
SEO · Google Business · Search Ads
Stonebrook Landscape Design · US
Turn project browsing into design conversations.
THE OUTCOME · 6 months
- Qualified inquiries
- +124%
- Attributed booked revenue
- +122%
- Ad-attributed ROAS
- 8.0×
THE CHALLENGE
The old site showed scattered photos but did not explain project scope, process or investment level. Paid clicks produced small maintenance requests even though the team wanted considered design-and-build projects with longer sales cycles.
WHAT WE DID
TrackMore Media built project-led pages, clarified the design-and-build process, separated maintenance from project intent and focused campaigns on the locations and services that fit. The inquiry path now sets expectations before a consultation is requested, improving lead quality.
SERVICES USED
Web Design · Search Ads · Growth Strategy
Westfield Auto Diagnostics · US
Give every vehicle problem a clear next step.
THE OUTCOME · 6 months
- Qualified inquiries
- +141%
- Attributed booked revenue
- +111%
- Ad-attributed ROAS
- 7.2×
THE CHALLENGE
A thin site sent diagnostic, maintenance and repair searches to the same page, while local listings lacked useful service detail. New customers could not tell what the workshop handled or how to request the right type of help.
WHAT WE DID
TrackMore Media created service pages, improved local business information and connected each repair intent to a simple request path. Search campaigns and the site now use the same service language, so visitors do not have to translate a vague ad into a workshop question.
SERVICES USED
SEO · Google Business · Search Ads
Oak & Line Remodeling · US
Make considered remodeling work easier to trust.
THE OUTCOME · 6 months
- Qualified inquiries
- +161%
- Cost per inquiry
- −14%
- Modeled marketing ROI
- 175%
THE CHALLENGE
Strong projects were buried in social posts, while the site attracted vague price requests with no sense of scope, schedule or process. The team needed fewer unqualified conversations and more inquiries that reflected the work it actually wanted to deliver.
WHAT WE DID
TrackMore Media built detailed project pages, set expectations early, added a consultation journey and supported it with service-specific ads. The team could explain the work before the first call and compare modeled gross profit with total marketing cost, rather than calling revenue ROI.
SERVICES USED
Web Design · Landing Pages · Search Ads
Linden Grove Dental Care · US
Make the first appointment feel simpler.
THE OUTCOME · 6 months
- Qualified inquiries
- +122%
- New-patient appointments
- +83%
- Ad-attributed ROAS
- 6.2×
THE CHALLENGE
Dense treatment pages and a long form made a routine appointment request feel like work on mobile. Broad campaigns also mixed general dental needs with treatments the practice did not offer, creating avoidable follow-up for the front desk.
WHAT WE DID
TrackMore Media simplified treatment content, shortened the mobile request path and narrowed campaigns to available services. The landing page now answers practical first-visit questions and gives patients one clear next step instead of several competing forms.
SERVICES USED
Web Design · Search Ads · Landing Pages
Slowlight Yoga Studio · US
Give beginners a confident first class.
THE OUTCOME · 6 months
- Qualified inquiries
- +195%
- Intro class bookings
- +282%
- Ad-attributed ROAS
- 5.0×
THE CHALLENGE
The timetable was full of choices but gave new visitors little guidance. Social traffic reached the studio, yet the website offered no clear beginner route, so people who were interested still asked the same basic questions before booking.
WHAT WE DID
TrackMore Media created a beginner class path, clarified the introductory offer and sent local social traffic to one focused page. The page explains what to expect, who each class suits and how to take the first step without reading the full timetable. It also reduces decision fatigue.
SERVICES USED
Social Media · Landing Pages · Web Design
Juniper Table Café · US
Put the catering offer where planners can find it.
THE OUTCOME · 6 months
- Qualified catering inquiries
- +163%
- Attributed booked revenue
- +277%
- Ad-attributed ROAS
- 5.8×
THE CHALLENGE
The café was easy to discover for lunch but nearly invisible for office and event catering. The menu was difficult to read on a phone, and generic ads brought café traffic without helping planners understand capacity, options or the next step.
WHAT WE DID
TrackMore Media made the menu mobile-friendly, gave catering its own page and paired local business updates with targeted catering campaigns. The page now explains the offer, asks useful first questions and gives planners a simple route to an inquiry, while clarifying capacity.
SERVICES USED
Google Business · Landing Pages · Search Ads
FROM THE BUSINESS OWNER’S SIDE
The difference, in their words.
Read what changed for businesses across 12 industries.
Getting started is easy.
A clear plan. A team you can talk to. A practical next step for your business.
Talk & understand
Tell us about your business, your goals and what is getting in the way.
Plan & build
We agree on the priorities, then build the right marketing and website foundations.
Improve & support
We review what is working, refine the plan and keep you informed along the way.
