SOCIAL MEDIA FOR LOCAL BUSINESSES
Show what you do.
Start better conversations.
Make your business easier to understand and remember. We plan useful organic content and suitable paid Facebook, Instagram and YouTube campaigns around your services, customers and goals.
For local businesses across the US, Canada, UK, Australia and New Zealand.
CONTENT → CONVERSATION
Do you cover my area?
YOUR BUSINESS · YOUR CUSTOMERS
A clearer picture of your business
Useful posts answer real customer questions.
- Real business facts
- Approved content or ads
- A clear enquiry path
12+ years of industry experience · Local-business focus
BE USEFUL. BE RECOGNISED.
A social presence
with something useful to say.
Customers may check your social pages before they contact you. Clear service information, real work and helpful answers can give them a better sense of your business. Each post should have a reason to be there.
Posting without a clear direction?
Build a practical content plan around your services, seasonal needs and the questions people ask before booking.
Your work deserves more context?
Explain the job, the process and the benefit using genuine photos and approved facts. Help customers understand what your business offers.
Unsure whether you need ads?
Separate regular page management from paid distribution. Discuss the audience, offer and budget before deciding whether a campaign is suitable.
CONTENT AND CAMPAIGNS
Useful content.
Thoughtful campaigns.
Organic social builds a consistent presence. Advertising pays to distribute a message. We agree the right mix and scope before work begins.
Social content planning
Turn your services, customer questions and business calendar into a manageable publishing plan. Choose topics with a clear purpose, from explaining a service to showing how to prepare for an appointment.
Content themes · calendar · priorities
Posts with real business substance
Develop clear captions and branded visuals using approved business facts, genuine work and suitable supplied assets. Explain the details that help people feel informed before they enquire.
Captions · visuals · useful answers
Page management
Keep agreed profile details and publishing activity consistent. Set the scope for monitoring comments and messages, response times and questions that must go back to your team.
Profile clarity · publishing · response scope
Facebook and Instagram advertising
Plan suitable paid campaigns around a defined audience, location and offer. Align creative with a relevant enquiry destination and review available campaign and enquiry data before deciding what to change.
Audience · creative · enquiries
YouTube campaign planning
Assess whether video advertising fits the service, audience and available creative. Agree the campaign goal, targeting, video requirements and destination before spending on distribution.
Video fit · targeting · destination
Learning and refinement
Review which topics attract useful attention and which actions follow. Use available data and your feedback on enquiries to improve the plan, without treating every reaction or view as a customer.
Content learning · campaign review · next steps
ACCURATE. APPROVED. PUBLISHED.
Your expertise.
A clear approval process.
Good social content starts with accurate information and a practical way to review it.
Gather the right facts
Confirm services, service areas, offers and brand tone. Agree which real photos, customer permissions and business details are available for use.
Plan, review and approve
Share the proposed content or campaign creative for your review. Agree the approval contact and timing, then publish approved material within the agreed scope.
Connect the conversation
Set enquiry destinations and a response handoff. Your team handles service-specific advice and bookings, with clear responsibility for answering customer questions.
MEANINGFUL PROGRESS
Attention is a signal.
Enquiries add context.
We review the measures that fit the work: reach, engagement, useful visits and enquiries where tracking is available. For advertising, we also consider spend and cost per recorded action. Your feedback helps distinguish a relevant enquiry from a click that went nowhere.
- What questions are customers asking?
- Which content earns useful attention?
- Which campaigns lead to relevant enquiries?
BEFORE YOU GET STARTED
Good questions.
Clear answers.
Understand what social management and advertising include, and how we agree the right approach.
What is the difference between management and advertising?
Management covers the agreed work on your social presence, such as planning, creating and publishing organic content. Advertising uses a paid media budget to distribute ads. We define the deliverables, management fees and advertising spend separately before starting.
Which platforms can you help with?
We discuss suitable Facebook and Instagram organic activity and paid campaigns, plus YouTube advertising where the audience, goal and video assets make it appropriate. We choose channels around your business and capacity rather than assuming every platform needs a campaign.
Will I approve posts before they go live?
We agree an approval process at the start, including the review contact and deadlines. You confirm business facts, offers and sensitive details before publication. A clear turnaround helps the publishing plan stay realistic.
Do you reply to comments and customer messages?
The scope and response times must be agreed. We can discuss monitoring and approved replies, with a handoff for quotations, complaints, technical advice and booking decisions that need your team. Social management does not automatically include round-the-clock support.
Is advertising spend included in the service fee?
Advertising spend and service fees are defined separately in the proposal. We agree the budget, billing responsibility and campaign scope before launch, including any creative or landing page work that is required.
Can you guarantee followers or leads?
No. We focus on accurate content, appropriate campaigns and useful learning. We do not promise follower counts, viral results or a fixed number of leads. Share your current pages and goals so we can discuss a realistic next step.
LET’S TALK ABOUT YOUR BUSINESS
Make your social presence
work with a clear purpose.
Tell us what you do, who you serve and what customers ask. Let's plan content and campaigns that make the next conversation easier.
hello@trackmore.com