Pay Per Lead (PPL) Advertising
What is Pay Per Lead?
How Pay Per Lead Works
- Ad Placement: Advertisers place targeted advertisements across various platforms, directing potential leads to a dedicated landing page.
- Lead Capture: Visitors who express interest complete a form or take a specific action, becoming a lead.
- Validation and Verification: Leads are validated to ensure they meet the specified criteria before being counted for payment.
- Advertiser Payment: Advertisers pay for each validated lead, based on the agreed-upon rate.
Advantages of Pay Per Lead Advertising
Advertisers pay only for verified leads, ensuring a clear return on investment.
PPL campaigns can be optimized to attract leads from specific demographics or interests.
Advertisers bear minimal risk as they only pay for actual leads, not just ad views or clicks.
Types of Pay Per Lead Campaigns
Leads are generated through forms on landing pages, capturing essential contact information.
Users express interest by subscribing to regular updates or newsletters.
Common in service industries, users request quotes for specific products or services.